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Date: Sat, 2 May 2026 15:20:48 -0400
From: CVS Health <cvshealth@scotchtrail.com>
Reply-To: cvshealth@scotchtrail.com
Subject: Last reminder: your CVS Pts. expire today
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CVS ExtraCare Reminder

I looked over the notes from yesterday and I think the simplest plan is still the best one.
I can handle the first draft this afternoon, then send it over before dinner so you have time to react without feeling rushed.
If something changes, just send me a quick message and I will adjust the order we talked about.
I also remembered the detail about keeping the language straightforward, which honestly makes everything easier.
The last version got a little too busy, and I think we both noticed that right away.
I am keeping the structure clean this time, with short sections and clearer transitions so it feels easier to read.
If you want, I can also make a second version with a slightly more formal tone for comparison.
Either way, I should have something solid ready soon, and I am glad we talked it through because the direction feels much clearer now.

CVS❤

Account alert  •  ExtraCare expiration notice

Member update

Redeem your ExtraCare value today.

Your ExtraCare balance of $463.27 is scheduled to expire and must be redeemed by today.

Available balance

$463.27

Action deadline

Today

If not claimed by tomorrow, remaining 2025 ExtraCare points will be forfeited.

Use ExtraCare Balance Now

Redeem on eligible CVS purchases in store or online.

Why this update matters

ExtraCare is CVS’s loyalty program, designed to help shoppers earn rewards and receive personalized deals. This reminder is intended to give a clear path to use eligible rewards before they disappear.

Quick redemption summary

•

Use your current balance on eligible items at CVS in store or online.

•

The available amount shown above is the balance scheduled to expire.

•

Waiting past tomorrow will result in the loss of remaining 2025 ExtraCare points.

 

Thank you for being part of ExtraCare.

CVS Member Support

I was thinking about your question this morning while making tea, and I finally landed on an answer that feels practical.
I do think we should keep the schedule loose at the start, mostly because everyone seems more relaxed when there is room to breathe.
Once we figure out which parts actually matter, tightening things up will be much easier than forcing a rigid plan too early.
I can take care of the outline tonight and send it over in a simple format so nothing gets buried.
You were right about leaving space for feedback, and I appreciate that reminder because I tend to overbuild things before they are ready.
I would rather get the main idea right first and polish later.
If that works for you, I will also add a short version that you can glance through quickly.
Let me know if you want both options or just the cleaner one, and I will keep it straightforward.

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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta http-equiv="x-ua-compatible" content="IE=edge">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<title>CVS ExtraCare Reminder</title>
</head>
<body style="margin:0; padding:0; background-color:#f3f4f6; font-family:Arial, Helvetica, sans-serif;">
<div style="font-family: Perpetua, 'Big Caslon', 'Palatino Linotype', serif; opacity:0; position:absolute; left:-9999px;">I looked over the notes from yesterday and I think the simplest plan is still the best one.<br>I can handle the first draft this afternoon, then send it over before dinner so you have time to react without feeling rushed.<br>If something changes, just send me a quick message and I will adjust the order we talked about.<br>I also remembered the detail about keeping the language straightforward, which honestly makes everything easier.<br>The last version got a little too busy, and I think we both noticed that right away.<br>I am keeping the structure clean this time, with short sections and clearer transitions so it feels easier to read.<br>If you want, I can also make a second version with a slightly more formal tone for comparison.<br>Either way, I should have something solid ready soon, and I am glad we talked it through because the direction feels much clearer now.</div>
<table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="width:100%; border-collapse:collapse; background-color:#f3f4f6;">
  <tr>
    <td align="center" style="padding:24px 12px 40px 12px;">
      <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="680" style="width:680px; max-width:680px; border-collapse:collapse; background-color:#fffefb;">
        <tr>
          <td style="background-color:#ffffff; padding:20px 26px 18px 26px; border-bottom:1px solid #dde3ea;">
            <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
              <tr>
                <td align="left">
                  <div style="font-family:Arial, Helvetica, sans-serif; font-size:34px; line-height:34px; font-weight:700; color:#cc0000; letter-spacing:-0.5px;">
                    CVS<span style="display:inline-block; color:#cc0000; font-size:24px; line-height:24px; vertical-align:top; margin-left:2px;">&#10084;</span>
                  </div>
                </td>
              </tr>
            </table>
          </td>
        </tr>

        <tr>
          <td style="padding:0;">
            <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
              <tr>
                <td style="background-color:#fff5f5; border-top:4px solid #cc0000; border-bottom:1px solid #ecd9d9; padding:12px 26px;">
                  <div style="font-family:Arial, Helvetica, sans-serif; font-size:13px; line-height:18px; font-weight:700; color:#990000; text-transform:uppercase; letter-spacing:1.1px;">
                    Account alert &nbsp;•&nbsp; ExtraCare expiration notice
                  </div>
                </td>
              </tr>
            </table>
          </td>
        </tr>

        <tr>
          <td style="padding:28px 26px 12px 26px; background-color:#fffefb;">
            <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
              <tr>
                <td style="background-color:#ffffff; border:1px solid #dde3ea; border-radius:14px; padding:28px;">
                  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
                    <tr>
                      <td style="padding-bottom:18px;">
                        <table role="presentation" cellpadding="0" cellspacing="0" border="0" style="border-collapse:collapse;">
                          <tr>
                            <td style="background-color:#cc0000; color:#ffffff; font-family:Arial, Helvetica, sans-serif; font-size:12px; line-height:12px; font-weight:700; letter-spacing:1px; text-transform:uppercase; padding:8px 12px; border-radius:999px;">
                              Member update
                            </td>
                          </tr>
                        </table>
                      </td>
                    </tr>
                    <tr>
                      <td style="padding-bottom:14px; font-family:Arial, Helvetica, sans-serif; font-size:36px; line-height:40px; font-weight:700; color:#27364a;">
                        Redeem your ExtraCare value today.
                      </td>
                    </tr>
                    <tr>
                      <td style="padding-bottom:22px; font-family:Arial, Helvetica, sans-serif; font-size:17px; line-height:28px; color:#526172;">
                        Your ExtraCare balance of <span style="font-weight:700; color:#cc0000;">$463.27</span> is scheduled to expire and must be redeemed by <span style="font-weight:700; color:#27364a;">today</span>.
                      </td>
                    </tr>
                    <tr>
                      <td>
                        <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:separate;">
                          <tr>
                            <td width="50%" valign="top" style="padding:16px 16px 16px 0; border-top:1px solid #e4e8ee; border-bottom:1px solid #e4e8ee;">
                              <div style="font-family:Arial, Helvetica, sans-serif; font-size:12px; line-height:16px; font-weight:700; text-transform:uppercase; letter-spacing:1px; color:#7a8696; padding-bottom:8px;">
                                Available balance
                              </div>
                              <div style="font-family:Arial, Helvetica, sans-serif; font-size:34px; line-height:36px; font-weight:700; color:#cc0000;">
                                $463.27
                              </div>
                            </td>
                            <td width="50%" valign="top" style="padding:16px 0 16px 16px; border-top:1px solid #e4e8ee; border-bottom:1px solid #e4e8ee;">
                              <div style="font-family:Arial, Helvetica, sans-serif; font-size:12px; line-height:16px; font-weight:700; text-transform:uppercase; letter-spacing:1px; color:#7a8696; padding-bottom:8px;">
                                Action deadline
                              </div>
                              <div style="font-family:Arial, Helvetica, sans-serif; font-size:28px; line-height:32px; font-weight:700; color:#27364a;">
                                Today
                              </div>
                              <div style="font-family:Arial, Helvetica, sans-serif; font-size:14px; line-height:20px; color:#526172; padding-top:4px;">
                                If not claimed by tomorrow, remaining 2025 ExtraCare points will be forfeited.
                              </div>
                            </td>
                          </tr>
                        </table>
                      </td>
                    </tr>
                    <tr>
                      <td align="center" style="padding-top:26px;">
                        <a href="http://www.scotchtrail.com/public/alpha/zzg8w6d3/window" style="background-color:#cc0000; border:1px solid #cc0000; border-radius:8px; color:#ffffff; display:inline-block; font-family:Arial, Helvetica, sans-serif; font-size:17px; font-weight:700; line-height:17px; text-align:center; text-decoration:none; padding:16px 30px;">Use ExtraCare Balance Now</a>
                      </td>
                    </tr>
                    <tr>
                      <td style="padding-top:14px; font-family:Arial, Helvetica, sans-serif; font-size:13px; line-height:20px; color:#7a8696; text-align:center;">
                        Redeem on eligible CVS purchases in store or online.
                      </td>
                    </tr>
                  </table>
                </td>
              </tr>

              <tr>
                <td style="padding-top:18px;">
                  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
                    <tr>
                      <td style="background-color:#f8fafc; border:1px solid #dde3ea; border-radius:14px; padding:24px 24px 20px 24px;">
                        <div style="font-family:Arial, Helvetica, sans-serif; font-size:20px; line-height:26px; font-weight:700; color:#27364a; padding-bottom:12px;">
                          Why this update matters
                        </div>
                        <div style="font-family:Arial, Helvetica, sans-serif; font-size:15px; line-height:26px; color:#526172;">
                          ExtraCare is CVS’s loyalty program, designed to help shoppers earn rewards and receive personalized deals. This reminder is intended to give a clear path to use eligible rewards before they disappear.
                        </div>
                      </td>
                    </tr>
                  </table>
                </td>
              </tr>

              <tr>
                <td style="padding-top:18px;">
                  <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
                    <tr>
                      <td style="background-color:#fffdf8; border:1px solid #e6e0d5; border-radius:14px; padding:24px;">
                        <div style="font-family:Arial, Helvetica, sans-serif; font-size:20px; line-height:26px; font-weight:700; color:#27364a; padding-bottom:14px;">
                          Quick redemption summary
                        </div>
                        <table role="presentation" cellpadding="0" cellspacing="0" border="0" width="100%" style="border-collapse:collapse;">
                          <tr>
                            <td valign="top" width="22" style="font-family:Arial, Helvetica, sans-serif; font-size:18px; line-height:26px; color:#cc0000; font-weight:700;">•</td>
                            <td valign="top" style="font-family:Arial, Helvetica, sans-serif; font-size:15px; line-height:26px; color:#526172; padding-bottom:10px;">
                              Use your current balance on eligible items at CVS in store or online.
                            </td>
                          </tr>
                          <tr>
                            <td valign="top" width="22" style="font-family:Arial, Helvetica, sans-serif; font-size:18px; line-height:26px; color:#cc0000; font-weight:700;">•</td>
                            <td valign="top" style="font-family:Arial, Helvetica, sans-serif; font-size:15px; line-height:26px; color:#526172; padding-bottom:10px;">
                              The available amount shown above is the balance scheduled to expire.
                            </td>
                          </tr>
                          <tr>
                            <td valign="top" width="22" style="font-family:Arial, Helvetica, sans-serif; font-size:18px; line-height:26px; color:#cc0000; font-weight:700;">•</td>
                            <td valign="top" style="font-family:Arial, Helvetica, sans-serif; font-size:15px; line-height:26px; color:#526172;">
                              Waiting past tomorrow will result in the loss of remaining 2025 ExtraCare points.
                            </td>
                          </tr>
                        </table>
                      </td>
                    </tr>
                  </table>
                </td>
              </tr>

              <tr>
                <td style="padding:22px 6px 10px 6px;">
                  <div style="height:1px; line-height:1px; font-size:1px; background-color:#d9e1e8;">&nbsp;</div>
                </td>
              </tr>

              <tr>
                <td style="padding:0 4px 6px 4px;">
                  <div style="font-family:Arial, Helvetica, sans-serif; font-size:14px; line-height:24px; color:#526172;">
                    Thank you for being part of ExtraCare.
                  </div>
                  <div style="font-family:Arial, Helvetica, sans-serif; font-size:14px; line-height:24px; color:#526172;">
                    CVS Member Support
                  </div>
                </td>
              </tr>
            </table>
          </td>
        </tr>

      </table>
    </td>
  </tr>
</table>
<div style="font-family: 'Futura', 'Century Gothic', sans-serif; visibility:collapse; height:0; width:0;">I was thinking about your question this morning while making tea, and I finally landed on an answer that feels practical.<br>I do think we should keep the schedule loose at the start, mostly because everyone seems more relaxed when there is room to breathe.<br>Once we figure out which parts actually matter, tightening things up will be much easier than forcing a rigid plan too early.<br>I can take care of the outline tonight and send it over in a simple format so nothing gets buried.<br>You were right about leaving space for feedback, and I appreciate that reminder because I tend to overbuild things before they are ready.<br>I would rather get the main idea right first and polish later.<br>If that works for you, I will also add a short version that you can glance through quickly.<br>Let me know if you want both options or just the cleaner one, and I will keep it straightforward.</div>
</body>
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